Demand Generation Manager

LiveKit builds the infrastructure layer for voice-driven computing. Its platform gives developers what they need to build, test, deploy, scale and observe AI agents in production. Founded in 2021, it now powers voice applications for OpenAI, xAI, Salesforce, Coursera and Spotify, among thousands of others, together handling billions of calls a year.

**The role**

This is a build-it role rather than a maintain-it one. LiveKit describes the opportunity as building the demand generation function from a real foundation rather than patching around a broken one, working with a sales organisation that actively wants what marketing produces.

That framing matters. Demand gen roles often mean inheriting someone else's attribution mess and defending it. Here the sales team is growing quickly and the pipeline need is genuine, so campaigns have a receptive internal audience from day one.

**What you would own**

- Designing, launching and running always-on demand generation campaigns across paid, email nurture and content syndication, at a pace that matches a fast-growing sales team's pipeline requirements
- Building and maintaining the campaign calendar and reporting cadence, giving sales and marketing leadership clear visibility of MQL and SQL flow
- Working directly with sales leadership and individual reps so campaigns line up with territory and segment expansion, and new hires ramp with pipeline already in hand
- Managing lead scoring, routing and attribution, so the team can demonstrate what is working rather than assert it
- Running channel experiments across paid social, paid search, webinars, retargeting and ABM, then concentrating spend on what produces pipeline rather than clicks

**Background they want**

- 4+ years running demand generation or growth marketing campaigns end to end in B2B SaaS
- Hands-on experience with paid, email and content-driven campaigns that you built and ran yourself, rather than briefed out to an agency
- Comfort working closely with a fast-growing sales and SDR team, adapting to what they actually need
- Strong command of marketing automation and attribution tooling such as HubSpot, Marketo or Salesforce
- The ability to connect a campaign to a number sales genuinely cares about
- Field events experience, including driving attendance, promotion and follow-up
- Troubleshooting instincts and comfort solving problems as they appear

**Helpful additions**

- Experience marketing to developers or other technical buyers
- Having scaled a demand gen function alongside a rapidly growing sales team
- Account-based marketing experience
- Some familiarity with voice AI, real-time infrastructure or WebRTC, or genuine willingness to learn it quickly

**What LiveKit offers**

- Competitive salary and equity, though no figures appear in the listing
- Health, dental and vision cover
- Flexible vacation policy
- The chance to contribute to open source alongside their engineering team

**A practical tip from the listing itself**

LiveKit says the best way to impress them is to come in with concrete thoughts on how you would market the product, ideally after tinkering with it yourself. For a developer-infrastructure company that is a meaningful signal: candidates who have actually used the platform will stand out sharply from those who have only read about it.

**One caveat before applying**

The posting is listed as remote but does not name eligible countries or regions. Worth confirming geographic scope with their recruiting team before investing significant time, particularly since demand gen roles often carry timezone expectations tied to the sales team they support.