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Marketing & Advertising
OnTheGoSystems
OnTheGoSystems, the team behind the WPML WordPress multilingual plugin used on more than 1.5 million active WordPress sites, is hiring a Technical Paid Advertising Specialist to run and optimize paid acquisition campaigns for its translation and localization software products. OnTheGoSystems has been a fully distributed, internationally remote company since 2007, and this role is open to candidates based in a wide range of European, Eastern European, and Caucasus countries.
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Plan, launch, and manage paid advertising campaigns across search and social platforms to drive qualified traffic and signups for WPML and related products. Set up and maintain conversion tracking, tagging, and attribution so campaign performance can be measured accurately. Analyze campaign data to identify what is working, cut underperforming spend, and reallocate budget toward the best-performing channels and audiences. Work closely with the marketing and product teams to align paid campaigns with product launches, content, and messaging. Stay current on paid advertising platform changes, auction dynamics, and privacy/tracking shifts that affect performance.
Hands-on experience managing paid advertising campaigns (Google Ads, Meta Ads, or similar platforms) with a technical understanding of tracking, tagging, and analytics. Comfortable working with conversion tracking tools, UTM structures, and campaign reporting. Strong analytical skills and comfort making budget decisions from data rather than guesswork. Experience with SaaS or software marketing is a plus. Self-directed and comfortable working async in a fully distributed, international team. Business-level English required.
Salary not disclosed
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This job title typically pays $58,350 to $108,310 a year (median $78,760) for similar roles in the US.
Estimate from US Bureau of Labor Statistics data, not provided by the employer.