Senior Manager, Paid Media

Sanity builds an AI-powered content operating system that replaces rigid legacy content management systems. Its differentiator is treating content as data — one source of truth, adapted for any channel. Linear, Figma, Cursor, Riot Games, Anthropic and Morning Brew run their content operations on it. The company raised an **$85m Series C** led by GP Bullhound and is 200+ people.

**The role**

This is the **first dedicated paid media hire** at Sanity, and it is a people-manager role from day one rather than a solo individual contributor seat.

You would own the paid media programme end to end — strategy, measurement, and the testing agenda — while managing a **$5M+ annual budget** across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP and DOOH. Agencies and contractors handle execution; you set direction and hold them accountable.

You would inherit two paid media contractors immediately, with a plan to convert them to full-time hires by January and grow the team to two or three people within the first year.

**What you'll do**

- **Build and lead the team** — hire, onboard, coach and develop direct reports
- **Own strategy and budget** — plan and allocate $5M+ annually, with every dollar accountable
- **Manage agencies and contractors** — brief, steer and course-correct. Sanity notes you should know what good agency output looks like because you have been on that side of the table
- **Run paid social as a primary channel** — LinkedIn, Meta, YouTube, Reddit and TikTok are where their buyers are. Audience strategies, creative testing frameworks, campaign architectures
- **Build the infrastructure** — measurement frameworks, attribution models, tagging systems, reporting dashboards. As the listing puts it, if the plumbing doesn't exist, you build it
- **Run structured experimentation at scale** — across creative, audiences, channels and bidding. They ask for a methodology, "not just a habit of trying things"
- **Use AI to sharpen performance** — bidding optimisation, audience modelling, creative iteration, performance analysis
- **Drive full-funnel programmes** from awareness through demo requests and pipeline acceleration
- **Report on what matters** — pipeline generated, cost per opportunity, influenced revenue

**About you**

- 8+ years in B2B paid media, managing $5–10M+ annual budgets, with 2+ years managing a team
- Deep expertise in paid social, plus working knowledge of Google Ads, DSP and DOOH
- Experience managing agencies and contractors — sharp briefs, clear KPIs, course-correction when performance drifts. Agency-side experience is a bonus
- Built and run structured experimentation programmes at scale
- Built paid media infrastructure: attribution, naming conventions, tagging, reporting
- **Demonstrated use of AI in paid media**, with specific examples you can walk through
- Strong communicator who can present to leadership. Sanity says this matters as much as platform skills
- Familiar with B2B SaaS or developer tools, longer sales cycles and buying committees

**Bonus points**

Paid media in developer tools or technical infrastructure; ABM platforms such as Demandbase or 6sense; having scaled a paid programme from early stage to mature; AI-assisted workflows beyond platform defaults, such as custom bid-management models or automated budget reallocation; Salesforce or HubSpot for closed-loop reporting.

**What they offer**

- A positive, flexible, trust-based environment encouraging long-term growth
- A global, multi-culturally diverse group of colleagues and customers
- Comprehensive health plans and perks
- A healthy work-life balance accommodating individual and family needs
- **Location-based salary** and a competitive stock options programme

No specific figures are published.

**Location**

Sanity's structured location block reads: **Remote United States (East Coast) or Europe**, Location Type Remote, Team Marketing.

That is broader than several third-party job boards suggest — some list it as US or Canada only. Europe is explicitly in scope according to the company's own posting, so European candidates should not be put off by aggregator listings that say otherwise.

The East Coast qualifier on the US side points to an Eastern-time working rhythm, which also aligns reasonably with European hours. Sanity's site footer shows Oslo and San Francisco as its anchor time zones.

**How to apply**

The role is on Sanity's own careers site, with the apply button routing to their Ashby application form.