Director, Social Media (Remote: US or Canada)

Own social function performance and its contribution to marketing. Lead organic social strategy across channels and manage YouTube strategy end to end, including channel architecture and video optimization. Partner with demand generation on paid social initiatives. Develop audience-focused campaigns and guide content planning. Manage budgets, tooling and agency relationships. Build cross-functional partnerships with product marketing, developer relations, communications and brand. Establish measurement frameworks and report on results. Lead employee advocacy programs and support executive social presence. Apply AI tools thoughtfully to social workflows. Manage responses to sensitive issues and crises on social channels. Coach and develop the social media team.

10 or more years in social media with at least 5 years leading global brand social strategy at senior manager level or above. Experience owning a social function end to end, including leading teams and agencies. Depth in YouTube strategy and hands-on experience growing LinkedIn and X audiences. Paid social proficiency and strong editorial judgment. Fluency with short-form and long-form video. Experience defining measurement frameworks and building employee advocacy programs. Familiarity with enterprise social tools such as Sprout Social, Meltwater and EveryoneSocial. Experience running multi-region and multi-language campaigns. Ability to prioritize effectively in fast-moving situations. Must be located in the United States or Canada.