Senior Marketing Analyst, Tracking and Measurement (Contract, Remote Eastern Europe)

Welltech is a wellness app company, and this role sits in its marketing measurement team. You will improve the conversion signals sent to ad platforms by building server-to-server conversion pipelines with data engineering, onboarding new ad platforms, and managing Google Tag Manager releases and the data layer. You will monitor signal quality, including Meta event match quality, pixel and conversions API diagnostics and Google Enhanced Conversions, maintain UTM and attribution standards, and build reports on conversion values, bidding and funnel metrics. The role is a remote contract open to candidates in Romania, Lithuania, Armenia, Estonia, Latvia, Hungary and Bulgaria. Pay is not stated. Hands-on tag management, conversions API experience, SQL and B2 English are needed.