Senior Marketing Specialist

Description

CoinMarketCap — the world's most referenced crypto data and information platform, tracking 2M+ cryptocurrencies for millions of daily users globally and owned by Binance — is hiring a Senior Marketing Specialist to drive marketing strategy and execution across its product ecosystem, working fully remotely from anywhere globally (with offices in Hong Kong, Singapore, Kuala Lumpur, Penang, and Taipei). You'll define marketing objectives in collaboration with senior leadership, coordinate business unit marketing leads and local community management teams to expand addressable market across multiple products and brands, manage cross-functional project workflows across social media, web, chat, content, and video channels, leverage KOL and influencer networks, and contribute to a data-driven culture through analytics and performance measurement. The role requires 5–8 years of experience in technology, financial services, or fintech with demonstrated ability to improve work efficiency using AI tools. Comfortable working in a remote-first environment with diverse, globally distributed teams.

Required Skills